Commercial Audit
Commercial Audit & Pricing Strategy
A full commercial deep-dive for your property: how you're priced against the competition, how you're perceived across the B2B & B2C platforms guests and partners actually book on, and a clear pricing and target budget plan for the season ahead.
Competitor Pricing Analysis
We benchmark your rates and commecial policies against a defined competitive set of comparable properties in your market by room type, season, and length of stay, to show exactly where you sit and where the room to move is.
Online Presence & Reputation Audit
A review of your standing on B2B and B2C platforms such us Booking.com, Expedia, and TripAdvisor ratings, review volume, content quality, and how your listings compare to the same competitive set.
Pricing Proposal
A forward-looking rate proposal for the next season, built on the competitive benchmarking data, practical, achievable pricing recommendations rather than a generic rate sheet.
Target Budget
A detailed target budget for the upcoming season will be prepared with the highest level of precision, taking into account factors such as the share of Early Booking and Special Offer reservations, inventory loss from room upgrades, and distribution costs.
4-Star Resort, Ionian Coast
For a 4-star resort on the Ionian coast, we ran a full commercial audit and built the season's sales and revenue strategy from the ground up:
- Competitive set pricing analysis across comparable 4-star properties in the region
- Online presence and reputation review across Booking.com, Expedia, and TripAdvisor
- A full sales plan, mapping inventory and allotment across every distribution channel
- Dynamic contracting practices applied across tour operator and OTA agreements
- Careful, profitability-led selection and prioritization of distribution channels
- A season-ahead pricing and target budget proposal built on the findings
Client name withheld under confidentiality. Case study details available on request.
See exactly where your property stands & what to do about it.